Artist Profile

Roberto Bruno's works reflect the artist's vision and poetics in form and content. Life understood as an art form and art as a form of life. A constant dialogue between author and spectator that becomes an integral part of the artistic work. Hence the social and non-self-referential use of technology.

Interactivity becomes language. It reveals the founding themes of the work and their stylistic code. The absurd and the nonsense become protagonists of the (rich) staging in a succession of theatrical coupés. Everything changes, nothing remains the same. Another founding theme of the works that change over time just like the author's life. An indissoluble fil rouge in continuous evolution from moment to moment. In this grasping of every moment as unique and unrepeatable, the work becomes a litmus test of contemporaneity.

Mirror mirror of my desires who is the fairest of them all. A manifesto of the hedonistic and solipsistic era in which we live. Everything flows in an infinite flow in search of an elusive meaning, where the true meaning becomes the search itself.

An intimate psychoanalytic navigation in which all the phases of the author's life are crossed. From childhood to maturity, passing through adolescence. Here a surreal world is established in complete antithesis to the contemporary image society. The idea of the frustration of the image and a revenge of the imagination finds its epilogue here.

A language used in these imaginative excursions with strong existential implications that result in estrangement and nonsense. All the elements of the work are like beings carrying an extreme experience and hence their deformation and multiplication. They are witnesses of a magical world in which every illusion is possible.

In this universe there is room only for the forms dear to the author. Humans are banished from this circle to remind us of a single Japanese character who, not by chance, does not belong to the author's biographical life but is a face purchased from an image bank. Apart from him, only the artist's father and mother are present in entirely manipulated photographs. But not only that. Unrecognizable because they are blurred, there are companions from a past life who no longer have defined features in the present and in the work.

The passage of time is thus manifested in the work where the aesthetic treatment becomes symbolic. The words become expressive metaphors of the author in which it is easy to read the literary references that have strongly influenced my way of conceiving and living life. From the poetic form and musical sense of Whitman, it is vital to the beat world of Kerouac, crossing the conception of life as an art form of Henry Miller and the profound humanity of John Fante up to the sense of the absurd of Samuel Beckett and Ionesco.

The text flows like images in an infinite loop in continuous transformation. The only thing that does not change is the domain name that guarantees the uniqueness and originality of the work as a source of non-falsifiable certification.

The creation of design mirrors for Seletti or interactive art mirrors maintains the same immersive and ironic flavor. Collaborations with international brands certify the universality of the language and above all its contemporaneity and trace innovative and unique perspectives as well as unprecedented in the world of art and design.

Institutional biography

Roberto Bruno was born in Milan, Italy. He graduated in Modern Literature with a specialization in History of Art and Entertainment at the State University of Milan. He won a scholarship for the Master's Degree in Multimedia Techniques and Languages at the Polytechnic University of Milan. He is a freelance journalist registered with the National Order of Journalists with membership card no. 136433.

He began his research path in the visual arts fascinated by the digital aesthetics of the World Wide Web, giving life to a surreal language with existential implications that induce estrangement and nonsense.

He founded the Semprebello stuio with which he created digital applications for important international and national brands with a highly innovative character: Teatro alla Scala, Campari, DiSaronno, Dom Perignon, Feltrinelli, Nike, Prada, Miu Miu, DoDo, LaMartina, Tempo, Eberhard, WWF, Toiletpaper for which he built the entire digital world together with Maurizio Cattelan and Pierpaolo Ferrari.

He designed the Pixel Mirror collection for Seletti and continued his artistic journey with interactive installations for brands such as Engine. At the same time he developed works with a highly personal and autobiographical character, exhibited in various exhibition spaces that can be consulted on robertobruno.art.

Exhibition

The future present @Plan X Gallery Design Week2022 @Toiletpaper Design Week2021 @Toiletpaper Try again @Ronin Fail again @Ronin VR @Toiletpaper Run as slow as you can Mumbai Fail Better @Ronin Happy Days @Ninfa Convivio @Fabbrica del Vapore Be Brave @Fabbrica del Vapore

Press

Futuro presente Ninfa Seletti Pixel mirror Intervista X Class Editori Sugar & cream Seletti design week Madeindesign Mohd Locatelli Design week 2024 Design Week TP 2025 Design week 2025